butter.us
Omni channel Virtual Collaboration Platform
Design Sprint

Challenge

The 'Feel the Room' challenge focused on equipping facilitators with 'superpowers' through enhanced functionality. The objective was to replicate in-person workshop experiences in a digital workshop environment, enabling facilitators to establish better connections with their audiences.

Outcome

  • Team Alignment and Shared Vision: Achieved team alignment and established a shared vision for the evolving growth of Butter. From 6 key employees to 25.
  • Product Roadmap: Defined a clear product roadmap outlining the next steps for Butter's development and improvement for the following 12 months.
  • Key Metrics post Sprint from December '20 to March ’21:
    Monthly Active Users: Increased 6x
    Meetings: Increased 2.5x
    Signups: Increased 8x
  • Great collaboration starts with great facilitation. Acquired by Miro, Butter is now taking that mission to the next level.
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