Certn
Desktop & Mobile iOS AI Powered Digital Credentials
Challenge
The hypothesis to validate digital ‘credentials’ wallet adoption among B2B and B2C customers (gig economy Uber and Lyft drivers). The digital wallet would keep their documents safe and up to date. For the gig economy workers, they would never miss an opportunity to work. By digitalising and consolidating their credentials, it aimed to prevent document expiry and suspended accounts.
Outcome
- Leadership Alignment: Alignment of Certn's C Suite leadership team to the vision of a digital wallet to serve both gig economy workers B2C and expedite the hiring process for B2B partnerships
- Tangible Prototype: Developed a functional prototype for real customers to validate the viability of a digital wallet as a faster solution for gig economy recruitment incentives and initiatives.
- Insights and Opportunities: Gathered valuable data to identify pain points from existing gig economy workers like Uber drivers to understand what incentives they require to keep their digital credentials up to date via an app.
- B2B Collaboration: The prototype also helped facilitate discussions with Uber Canada, UK & MEA to provide an opportunity for a potential collaboration which would leverage the digital wallet concept to help streamline, speed up and reduce costs per acquisition for their recruitment processes.