Ericsson Emodo
AdTech Omni-channel Marketing Tool
Technology & Software industry
Technology & Software industry
The Challenge
The Emodo product team wanted to validate the viability of transforming their DSP platform into a self-service offering. Their goal was to determine the adoption of self-service and validate the coexistence of automation-driven simplification in campaign setup, management, and optimisation.
Outcome
- Team Alignment: Achieved team alignment on a unified vision for the Emodo self-service DSP product.
- New Ways of Working: Implemented new working methodologies and processes within the Emodo team to support the self-service approach.
- Customer Insights and Validation: Gathered valuable insights and feedback from existing customers and potential clients to validate the viability of the new solution.
- Prototype Development: Developed a prototype that encapsulated the perspectives of various Emodo team members and profiles, crystallising the vision to be pursued.