Invex ‘Now’
Mobile iOS and Android Smart Banking App
Challenge
IInvex Banco, a small local Mexican Bank, identified a revenue and market share loss to emerging fintechs. Using Design Thinking, they identified a new opportunity in mobile banking. The Design Sprint enabled the team to test a hypothesis that customers would switch from traditional retail banking to a more personalised digital banking experience.
Outcome
- Market and Consumer Understanding: Identified two potential target segments through comprehensive market and consumer research.
- Product Sprint: Conducted two collaborative Sprints, enabling the Invex team to co create and develop a shared vision into an MVP with Product Market Fit.
- Prototype Validation and Target Definition: Developed and tested four mid fidelity prototypes, validating and defining the target market and prioritised features from a business perspective.
- MVP Definition and Roadmap: Defined an MVP and established a clear roadmap based on feedback from real customers.
- Solution Execution: Product design execution through to launch with the assistance of LEAP. ensuring the training and collaboration of design teams to deliver optimal designs through new processes using Design Thinking and Agile.