Challenge
MarTrust, part of the Marcura Group, provides and digital wallet and financial services to tens of thousands of seafarers worldwide. MarTrust faced a critical deadline, rebuild its core crew account offering from scratch, all within six months. The new solution needed to be more than a replacement. It had to be reimagined as a secure, accessible, and user-friendly experience tailored to the realities of life at sea and the specific needs of Seafarers financial needs, with minimal disruption for both crew and shipping companies.
Outcome
- Delivered a full redesign of the digital wallet experience, including web and mobile apps, a physical card, and onboard user onboarding in under six months.
- 25,000+ Seafarers onboarded to the new platform, with hundreds more joining daily.
- Collaborated with commercial, engineering, and product teams from day one, enabling rapid decision-making and integrated delivery.
- Co-created a new design system (including Figma libraries synced to live code), accelerating implementation and simplifying long-term scalability.
- Introduced biometric login, Apple Pay, Google Pay, and other features that improved both convenience and perceived security, especially critical in remote locations.
- Ran intensive in-person and remote workshops to define the roadmap, product vision, and brand identity, including the our Brand Jam product, a facilitated group session with C-suite leadership to reposition the MarTrust brand and design.
- Drove measurable business impact, including improved crew satisfaction (as seen in rising NPS scores), faster rollout by shipping companies, and reduced operational costs through the shift from cash-based to digital disbursement.