Takes Inc.
iOS Mobile App Sports and Social Media (AI and AR)
Challenge
Takes wanted to validate a new social media platform exclusively focused on sports. The objective was to collect data to find product market fit around sporting moments that enabled users to actively create and consume sports-related content.
Outcome
- Product Market Fit: Takes identified an obvious gap in the market of social media and sports. Bootstrapped by the founder, the Design Sprint, strived for product market fit through a tangible prototype through real NFL fans customer data.
- 2022 MVP Defined, Product Roadmap and App Store Ready: The MVP and product vision supported a go to market strategy that helped secure $1M in US funding. Securing the team that would design, build, an App Store ready product within 6 months and be ready for the Super Bowl in Jan 2023 with 1K users.
- 2023: Immersive Experience: Embedded Messaging client, AI and AR filters, multiple sports which include; NFL, NCAA, NBA, WNBA, MLB and Women’s World Cup Super Bowl 2024 and a target of 10K users within 18 months of launch.